Blue Ivy Carter Upstaged Her Parents Beyoncé and Jay-Z in Their Own Tiffany & Co Ad, Just as You’d Expect


Blue Ivy Carter, at age 9, is a Grammy winner, a seasoned Ivy Park model, and now a Tiffany & Co. campaign girl. Beyoncé and Jay-Z’s daughter made a surprise appearance in their latest “Date Night” video ad for the jeweler, and of course, Blue was a scene stealer from the moment she stepped on camera, running to catch up to her parents’ car. It’s clear how much they adore her from the way Bey and Jay look at her—and what star presence she has, generally. It’s literally in her genes, after all:

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blue ivy carter in her parents' tiffany and co campaign ad


Beyoncé spoke about one of her proudest moments watching Blue in her September 2021 Harper’s Bazaar interview. She discussed how she spent quarantine bettering how she self-cares and how that example is affecting Blue and her little sister, 4-year-old Rumi.

“During quarantine, I went from overindulgences to creating positive rituals drawing from past generations and putting my own spin on things,” Bey started. “I discovered CBD on my last tour, and I’ve experienced its benefits for soreness and inflammation. It helped with my restless nights and the agitation that comes from not being able to fall asleep. I found healing properties in honey that benefit me and my children. And now I’m building a hemp and a honey farm. I’ve even got hives on my roof! And I’m so happy that my daughters will have the example of those rituals from me. One of my most satisfying moments as a mom is when I found Blue one day soaking in the bath with her eyes closed, using blends I created and taking time for herself to decompress and be at peace. I have so much to share…and there’s more to come soon!”

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