Here’s Beyoncé’s Daughters, Blue Ivy and Rumi, Modeling Like Pros in Her ‘Halls of Ivy’ Campaign


Beyoncé’s Ivy Park line has an academia-themed collection coming out, and Bey tapped major star talent for its campaign video, including Reese Witherspoon’s two oldest kids, Ava and Deacon Phillippe, and the late Kobe Bryant’s daughter Natalia Bryant. But the biggest scene-stealers Bey brought in were her own two children, 9-year-old Blue Ivy and 4-year-old Rumi Carter.

They posed alongside their mother in black and white houndstooth outfits. Later in the video, Blue appeared with Beyoncé and Natalia in a chic green tracksuit. The model genes are strong, but did you expect any less from Beyoncé and Jay-Z’s girls?

beyoncé modeling with her children


beyoncé modeling with her children


You can watch them in action below:

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And you can shop the Halls of Ivy line, which comes out on Dec. 9, here.

Beyoncé spoke to Harper’s Bazaar in September about how her self-care rituals have impacted her daughters for the better.

“During quarantine, I went from overindulgences to creating positive rituals drawing from past generations and putting my own spin on things,” she started. “I discovered CBD on my last tour, and I’ve experienced its benefits for soreness and inflammation. It helped with my restless nights and the agitation that comes from not being able to fall asleep. I found healing properties in honey that benefit me and my children. And now I’m building a hemp and a honey farm. I’ve even got hives on my roof! And I’m so happy that my daughters will have the example of those rituals from me. One of my most satisfying moments as a mom is when I found Blue one day soaking in the bath with her eyes closed, using blends I created and taking time for herself to decompress and be at peace. I have so much to share…and there’s more to come soon!”

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